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- New Releases
		
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- Hal Mumme's Air Raid System
- Air Raid Quarterback Training System
- No Huddle No Mercy System
- No Huddle No Mercy DVDs
- Bucknell's Game Plan Progression
- Simplistic Multiplicity-Forcing Turnovers: Taking the Ball Away From the Spread Offense - Tommy Lewis and Jamie Lemmond
- Simplistic Multiplicity-Shutting Down the Spread Offense Stopping the Passing Game - Tommy Lewis and Jamie Lemmond
- Simplistic Multiplicity-Shutting Down the Spread Offense Stopping the Jet Sweep - Tommy Lewis and Jamie Lemmond
- Simplistic Multiplicity-Shutting Down the Spread Offense Stopping the Run-Pass Option - Tommy Lewis and Jamie Lemmond
- Simplistic Multiplicity-Shutting Down the Spread Offense Defining Our Multiplicity - Tommy Lewis and Jamie Lemmond
- Converting the College 4-2-5 to High School Defense - Using the 3-4 as a Change Up - Justin Conyers
- Converting the College 4-2-5 to an Efficient High School Defense - Split and Whole Field Coverage - Justin Conyers
- Converting the College 4-2-5 to an Efficient High School Defense - Zone and Man Blitzing - Justin Conyers
- Converting the College 4-2-5 to an Efficient High School Defense - Stopping the Run - Justin Conyers
- Converting the College 4-2-5 to an Efficient High School Defense - Introduction and Base Terminology - Justin Conyers
- Search and Destroy: Elite Running Back Drills - Doug Heslip
- No Helmet Tackling - Offseason Fundamentals and Drills - Bryan Gray and Morris Bingham
- No Huddle No Mercy Offense - 5 DVD Set - Shawn Liotta
- No Huddle No Mercy Offense - Game Planning and Play Calling - Shawn Liotta
- No Huddle No Mercy Offense - The Screen Package - Shawn Liotta
 
- Offense
		  
		  - See All Offense...
- Double Wing & I Wing - Power Series - Tim Murphy
- Wing-Bone: The Counter Game - Ron Aydelott
- The Spin Offense - Game Breaking Plays - Barry Gibson
- Pass Protection - O-Line Play for the Pistol & Off-Set Gun - Eric Driskell
- Attacking the Flanks From the Base Wing-T - Tony Buthe
- Multiple I Offense – Running Game - Craig Dobson
- Passing Game - Steve Rampy
- Football Speed Development: 2 DVD Set, Offensive Line & Defensive Line - Dale Baskett
- The Pistol Offense - Play Action Pass - Steve Rampy
- The Shot Run - Offensive Line Play - Max Hawsey
- Keys To First Down Production and Third Down Conversions - Charlie Stubbs
- The Pistol-Flex Triple Option – The Running Game - Paul Markowski
- The Option out of the I Offense - Ricky Woods
- Double Slot Option - The Quad Option - Rick Martin
- The Wildcat Spin: The Spin Screen Package - Brad Scott
 
- Defense
 		  
		  - See All Defense...
- The 4-2-5 Defense - Todd Quick
- The Hit-Up and Profile Drill - The New Science of Tackling - Chuck Clemens
- Combining the 4-4 Swarm & 3-3 Monster - Overview - Tim Murphy
- Zone Pressures - Shannon Wilson
- Pattern Read Coverages in the 4-3 - Shannon Wilson
- Combining the 4-4 Swarm & 3-3 Monster - Defensive Line - Tim Murphy
- 3-3-5: Attacking The Quarterback - Ron Roberts
- Run Fits in the 4-3 Defense - Shannon Wilson
- Vs.The 2-Back Offense and Spread - Jo Nixon
- Coaching Youth Football from A to Z, No X's and O's - Larry Canard
- 44G Base-Pressure Package - Fritz Rauch
- Game Planning and Practice Planning - Glenn Caruso
- The 3-4 Stack Defense: Secondary Package - John McCall
- Combining the 4-4 Swarm & 3-3 Monster - Inside Linebackers - Tim Murphy
- The Blitz Package - Fritz Rauch
 
- Special Teams  
		 
		  - See All Special Teams...
- The Kickoff Return - Willie Fritz
- The Complete Guide to Coaching Punters - Rick Sang
- The Complete Guide to Coaching Long Snappers - Rick Sang
- Utah State's Kickoff - Jeff Copp
- Punt Block and Return Team - Willie Fritz
- Installing Punt Return - Mike Cieri
- The Open Punt - David Buchanan
- The Full Throttle Kick Off – Kickoff Recovery Drills - Sam Nichols
- Installing the Punt Block - Mike Cieri
- Utah State's Defensive Back Drills - Jeff Copp
- The Full Throttle Kick Off – Installing the Kickoff Recovery System - Sam Nichols
- Utah State's Roll Punt - Jeff Copp
- Everything You Should Know About Special Teams - Willie Fritz
- The UCM Kickoff - Willie Fritz
- The Wing Punt - Mike Cieri
 
- Best Selling
		 
		  - No Huddle No Mercy Offense - Game Planning and Play Calling - Shawn Liotta
- No Huddle No Mercy Offense - The Run Game - Shawn Liotta
- No Huddle No Mercy Offense - Playing Fast and Winning Big - Shawn Liotta
- No Huddle No Mercy Offense - The Passing Game - Shawn Liotta
- No Huddle No Mercy Offense - The Screen Package - Shawn Liotta
- Bomber 3-3-5 - Coverages - Steve Specht
- Bomber 3-3-5 - Zone Read Principles - Steve Specht
- Adapting the Up-Tempo Spread Offense To Today's Wing-T - Attacking Defenses - Lew Johnston
- No Huddle Power Pistol - The Running Game - Robbie Owens
- Bomber 3-3-5 - Defending the Spread - Steve Specht
- Bomber 3-3-5 - Blitzes - Steve Specht
- Adapting the Up-Tempo Spread Offense To Today's Wing-T - Installation - Lew Johnston
- Adapting the Up-Tempo Spread Offense To Today's Wing-T -The Run Game 2 Disc Set - Lew Johnston
- Pulaski Academy's Championship Offense -Techniques and Strategy for Successful On-Side Kicks - Kevin Kelley
- Adapting the Up-Tempo Spread Offense To Today's Wing-T -The Passing Game - 2 Disc Set - Lew Johnston
 
- Authors
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Kevin Kelley, the head coach at Pulaski Academy (AR), has won three state titles in his 7 years leading the program. Part of his philosophy includes an unconventional approach to the game with his belief in not punting the football. Coach Kelley’s strategy also includes onside kicking and going for two-point conversions. He recently completed a five-set series of DVDs on his offensive philosophy and strategy in specific situations and is now available at AFMvideos.com. In this first DVD, Coach Kelley details Pulaski Academy’s horizontal passing game.
In this DVD, you will learn from Coach Kelley:
• The overall philosophy and strategy of Pulaski’s horizontal passing game.
• The proper spacing of defenders (square yards concept).
• Pre-snap reads by both the quarterback and receivers.
• The vertical spacing of defenders (square yards concept).
• Man concepts vs. zone concepts.
• Crossing routes and reads.
• Isolating the short defender and using his momentum.
• Receivers taking care of one defender and the quarterback taking care of the other defender.
• Using defenders hips and shoulders instead of timing routes.
• Why an incompletion can be beneficial.
50 mins
				 
									
		
	
						  
		
	 
						
				 
						
				 
						
				 
						
			
As seen on HBO's Real Sports with Bryant Gumbel Averaging 51.5 points and 
537 yards per game!!
 Kevin Kelley, the head coach at Pulaski Academy (AR), has won three state titles in his 7 years leading the program. Part of his philosophy includes an unconventional approach to the game with his belief in not punting the football. Coach Kelley’s strategy also includes onside kicking and going for two-point conversions. He recently completed a five-set series of DVDs on his offensive philosophy and strategy in specific situations and is now available at AFMvideos.com. In this first DVD, Coach Kelley details Pulaski Academy’s horizontal passing game.
In this DVD, you will learn from Coach Kelley:
• The overall philosophy and strategy of Pulaski’s horizontal passing game.
• The proper spacing of defenders (square yards concept).
• Pre-snap reads by both the quarterback and receivers.
• The vertical spacing of defenders (square yards concept).
• Man concepts vs. zone concepts.
• Crossing routes and reads.
• Isolating the short defender and using his momentum.
• Receivers taking care of one defender and the quarterback taking care of the other defender.
• Using defenders hips and shoulders instead of timing routes.
• Why an incompletion can be beneficial.
50 mins
 
									
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